The Rise of Streetwear: How It Became a Global Movement

Streetwear has evolved from a niche underground scene to a global fashion powerhouse. What started in skate and hip-hop culture has now infiltrated luxury fashion houses and mainstream wardrobes worldwide. But what exactly defines streetwear, and why has it gained such massive popularity?

• Origins of Streetwear: How skateboarding, hip-hop, and urban culture influenced early designs.
• The Role of Hype Culture: How brands like Supreme, Off-White, and Yeezy created exclusivity-driven demand.
• Streetwear x Luxury: The rise of collaborations between streetwear and high-end fashion brands.
• The Future of Streetwear: Sustainability, customization, and digital fashion trends.

Streetwear isn’t just a trend—it’s a lifestyle and form of self-expression. Stay ahead of the curve with Weeknd’s premium streetwear collections.