About the Founder

Sourav’s Journey – From Athlete to Fashion Entrepreneur

The story of Weeknd begins with Sourav, an athlete at heart, a fitness enthusiast by passion, and now, a streetwear entrepreneur on a mission to change the way people perceive affordable fashion.

As a football player and someone who lives an active lifestyle, Sourav was constantly searching for high-performance clothing that could match his energy—whether during intense training sessions or casual everyday wear. But time and time again, he found himself disappointed with the choices available. The market was flooded with either overpriced luxury brands or cheap, low-quality alternatives that lacked durability and comfort.

Driven by his personal struggle, he decided to create a brand that would redefine modern streetwear and fitness apparel—a brand that would cater to athletes, fitness lovers, and streetwear enthusiasts alike. And that’s how Weeknd was born.

With Weeknd, Sourav has set out to prove that premium quality, stylish designs, and high-performance materials don’t have to cost a fortune. His goal is to build a community of like-minded individuals—people who strive for greatness, embrace their individuality, and refuse to compromise on their style, confidence, and performance.

Today, Weeknd stands as a symbol of affordable luxury, innovation, and urban culture—thanks to a founder who refused to settle for less.