Brand Story

The Birth of Weeknd – Where Premium Streetwear Meets Performance

In a world where premium fashion often comes with an expensive price tag, Weeknd was born from a vision—to bridge the gap between high-quality streetwear and performance-driven apparel.

The journey began with Sourav, a passionate fitness enthusiast and football player, who struggled to find clothing that combined style, comfort, and durability without being overpriced. Most brands either focused on aesthetics without functionality or performance without a fashionable edge. Recognizing this gap in the market, he set out to create a brand that would deliver affordable, high-performance clothing designed for those who demand more from their wardrobe.

Weeknd isn’t just a clothing brand; it’s a movement. It represents the drive, energy, and individuality of people who push boundaries, whether they’re dominating the gym, making moves in the streets, or embracing their personal style.

Our collections are designed for those who want to look good, feel good, and perform at their best—all without breaking the bank. Crafted with premium fabrics, high-GSM materials, and a commitment to quality craftsmanship, Weeknd ensures that every piece you wear makes a statement.

From oversized t-shirts, acid wash hoodies, and bowling shirts to performance-ready basics, every item is made for those who embrace bold fashion, street culture, and active lifestyles. Whether you’re heading to a workout, a night out, or just chilling on the weekend, Weeknd has got you covered.

Welcome to a brand that understands your style, passion, and performance needs. Welcome to Weeknd.